Lumber Liquidators Flooring

With a name like “Lumber Liquidators,” elevating this brand’s identity through a new campaign meant finding a deeper, emotional truth surrounding flooring. We started from scratch and led with the reality: your floors are the base of your entire home. (pardon the black bars, floors this beautiful demanded an anamorphic lens)

ECD: Patrick Figueroa, CW: Sophia Held, AD: Matt Terrell